E8097 Maple Dale Rd
Viroqua, WI 54665
(608) 632-3126
Monday – Friday | 8AM – 5PM
ABOUT us
We’re Joel and Julie Turino, the husband-and-wife team behind Soulful Saunas, based in Viroqua, Wisconsin.
At Soulful Saunas, our mission is simple: to help others discover the comfort, healing, and connection that sauna culture can bring. We believe in the power of slowing down, tuning in, and making space for restoration.
Joel’s roots run deep in the sauna tradition. He grew up in Michigan’s Upper Peninsula, steeped in the Finnish culture his grandfather Otto Koskinen brought with him from Finland in 1910. Saunas weren’t just a ritual—they were a way of life.
Today, we’re honored to carry that tradition forward. We love building beautiful, handcrafted saunas—and we love sharing the stories and wellness benefits that come with them.
WHAT MAKES SOULFUL SAUNAS different
At Soulful Saunas, we don’t believe in one-size-fits-all. We craft personal saunas—built just for you, your space, and your lifestyle.
Whether you’re dreaming of wood-fired or electric, indoor or outdoor, rustic or refined—we bring your vision to life with exceptional craftsmanship and care.
We proudly source our materials from local businesses here in the Driftless region, supporting our community while creating something meaningful for yours. From log cabins and stick-built structures to transformed chicken coops or reimagined sheds, we’ve done it all.
Have an unused room, basement corner, or garage space? We’ll help you design a serene sauna retreat right where you are.
Wherever you want to bring the heat—we’ll help you make it happen.
LEARN MORE ABOUT OUR work
Explore the heart of what we do—from the wellness benefits to the builds themselves.
HEALTH BENEFITS
OUR SAUNAS
PROJECT GALLERY
Start Designing Your Dream Sauna!
Ready to bring your sauna vision to life? Our simple online questionnaire is the first step. Share a few details, and we’ll guide you from inspiration to installation with care.
“I had a soulful sauna built inside another building. I absolutely love it! The quality of the wood and workmanship is top notch! I had maximum size requirements and Joel easily worked with my needs. I am a lifelong sauna enjoyer, and now I can fulfill my need for sauna peace and wellness whenever I’d like! Thank you, Joel, for a great job and a great product!”
– Carey (Plymouth, MI)
“Joel and Julie built our dream sauna! We spent years looking for the right builder for our wood burning log sauna. We had all sorts of ideas. They helped us fine tune the design guiding us through what works and what doesn’t in the kindest manner. We enjoyed the incredible level of craftsmanship, straightforward communication and could not be happier with our sauna! We highly recommend them!”
⁃ Natalya (Minneapolis, MN)