Welcome to Soulful Saunas

wellness at 170°
E8097 Maple Dale Rd
Viroqua, WI 54665
Contact Us
(608) 632-3126
Monday – Friday | 8AM – 5PM

About us

We are Soulful Saunas, Joel and Julie Turino of Viroqua, Wisconsin.

Our mission is to help people learn about and appreciate the value and health benefits of the sauna, to add to their quality of life.

Joel grew up in Michigan’s Upper Peninsula with Finnish immigrant grandparents, knowing and appreciating the sauna culture all of his life. Joel’s grandfather, Otto Koskinen, came to Michigan in 1910 where he brought his family and the Finnish sauna culture with him.

We love to build saunas and we love to talk saunas.

What makes us different

We build personal saunas just as you deserve, your way. 

Whether it is wood fired or electric, inside or outside, we build it your way with the highest quality craftsmanship possible.  We use local materials, from local-to-us small businesses that support our small business. We can build saunas out of logs, stick lumber, or even convert a chicken coop or an old shed.  We will help you design and renovate an unused room in your home, in the basement or in the garage.  We will help you put a sauna anywhere.

learn more about our work

Health Benefits

Health Benefits

Click here to learn about the benefits of owning your own home sauna.


Click here to learn more about the different types of saunas we offer.
Project Gallery

Project Gallery

Click here to see a gallery of our various sauna projects.

Get started on your dream sauna today!

Download our design questionnaire and contact us.

I had a soulful sauna built inside another building. I absolutely love it! The quality of the wood and workmanship is top notch! I had maximum size requirements and Joel easily worked with my needs. I am a lifelong sauna enjoyer, and now I can fulfill my need for sauna peace and wellness whenever I’d like! Thank you, Joel, for a great job and a great product!


Plymouth, MI

Joel and Julie built our dream sauna! We spent years looking for the right builder for our wood burning log sauna. We had all sorts of ideas. They helped us fine tune the design guiding us through what works and what doesn’t in the kindest manner. We enjoyed the incredible level of craftsmanship, straightforward communication and could not be happier with our sauna! We highly recommend them!


Minneapolis, MN

I couldn’t be more pleased with the Helo Finnish made electric sauna that Joel installed in the basement of my house.  Thorough, well planned, organized, knowledgeable, skilled in carpentry, resourceful, prompt, considerate, reliable, clean, friendly, and dedicated all describe the qualities that Joel demonstrated from start to finish of our sauna project.

Joel has his bona fides!  Being from the Upper Peninsula of Michigan and of Finnish descent it was a delight to see Joel in his element building a sauna using the knowledge of his experience and heritage.  I enjoyed hearing the stories Joel told of the Friday night sauna tradition that he grew up with.  There is a true passion in his work. It comes through in the quality and care he gave the project and attention he gave me to assure I was satisfied. He showed up consistently and finished in a timely manner, but I never felt he rushed the work or cut any corners.

Joel took the time and drove the extra distance to locate the best building materials at the least cost: Cedar for the walls and ceiling and Poplar for the benches. The result was a well built sauna that uses authentic sauna materials and is a pleasure to see and sit in.

Here’s to my highest recommendation for Joel as he launches his sauna business!

Steve, Sittin' Pretty Farm